LEAD WITH CONFIDENCE.
EXECUTE WITH PRECISION.
GROW WITH PURPOSE.
What’s really holding your dealership back? The Dealership Manifesto is the wake-up call and action plan every automotive, powersports, and marine dealer needs to stop the cycle of burnout, broken processes, high employee turnover, poor cash flow and inconsistent profitability.
REaD THE FIRST CHAPTER NOW
About the Author
Bill Napolitano is a nationally recognized business strategist with a proven track record of helping growth-minded CEOs and their leadership teams overcome the biggest barriers to scaling their organizations. As President and Founder of The Institute for Business Excellence® and a Partner at ProActive™ Leadership Group, Bill specializes in dealership operations across the automotive, motorcycle, powersports, and marine industries, as well as professional and trade services.
He is known for his work in leadership development, talent systems, strategic execution, and cash flow optimization—equipping businesses with the tools to attract top talent, implement disciplined systems, and generate the cash needed for sustainable growth. Bill has earned certifications with Trusted Advisor Network, Scaling Up, Gravitas Impact Premium Coaches, and Metronomics, among many other professional certifications.
A respected speaker, coach, and co-author of The Real Power of Leadership and Influence, Bill also serves as a volunteer, faith leader, and proud member of multiple dealership and business associations throughout New England.
WHAT YOU'LL LEARN IN THE BOOK
The Dealership Manifesto is the “secret sauce” of sustainable dealership success.
ROADMAP STEP 1: LEADERSHIP
No matter how big your group, how respected your name, or how successful you’ve been—success comes down to leadership.
ROADMAP STEP 2: STRATEGY
What is the unique and differentiating set of activities that will guide decisions across the entire organization?
ROADMAP STEP 3: RELATIONSHIPS
Start with people. That’s not an opinion. It’s a pattern I’ve seen play out in dealership after dealership.
ROADMAP STEP 4: FINANCES
Take control of the steering wheel and drive a clear financial picture down through every department in your business.
ROADMAP STEP 5: SYSTEMS
It's critical to the growth of your dealership to have solid, documented, and well-understood systems in place.
ROADMAP STEP 6: OPERATIONS
Execution is what separates theory from practice. It’s where the plan either takes shape or falls apart.
ROADMAP STEP 7: REVENUE
Selling in today’s market takes more than grit. It takes people who are willing to get curious again, ask better questions, and really learn what it means to build trust.
ROADMAP STEP 8: MARKETING
When your message is compelling, people remember it, they repeat it, and more importantly, they believe it.
BEYOND THE ROADMAP: COACHING
Cascade effective coaching from the top of your organization all the way through every single employee until you have a dealership that runs like a smooth, aligned machine.
CONCLUSION: PUT IT INTO ACTION
If you want a dealership that grows with excellence, you have to be the one to start the change.
What readers are saying
Industry leaders agree: The Dealership Manifesto is a game-changing tool that will transform your business.
Get your Copy"This book is not theory or fluff—it’s a practical playbook built from the real-world experience of running high-performing dealerships. Every chapter delivers clear strategies and actionable steps to increase sales, coach your team, and turn customer experience into the ultimate growth engine."
"Bill Napolitano has captured what so many leaders struggle with: how to move from knowing to doing, and from reacting to leading. This book is more than a manual. It is a blueprint for disciplined growth, cultural alignment, and lasting success."
"Bill is an insightful advisor with a deep understand of operation sand the importance of soft skills needed in the sales and sales management process."
"Change is never easy, but if you want to make it in the long run, you need a roadmap for systems, processes, and culture that will keep you aligned and moving forward."
Get your book copy today
I'd love to know what you think of the book—and if it's in the form of an Amazon review, even better!
Buy the Book